The Business Africa Consulting Group Limited (The BAC group) is a strategic management consulting firm headquartered in Ghana with a global network of partners and operations mainly in Europe, North America and Asia. The BAC group has operational interest across Sports Business with functional expertise and experience in franchising, events and facilitation. Other operational interests incorporate Media with functional expertise and experience in content creation, production and broadcast. The company also undertakes marketing communication activities including sales, promotions and activations.